Hi, I'm Darren, a highly awarded integrated Creative in both creative and effectiveness categories, with a wealth of experience in Brand Advertising, Direct Marketing, Social Media, Content Creation, CRM, Shopper & Retail Marketing, Brand Identity, Design & Photography.
I’ve worked above, below and through the line at many agencies, from multinationals to smaller independents, and on businesses pitched and won both as a team and personally. I've led small and large teams, and have helped brands and agencies grow, in size, creatively and bottom line.
And, due to my skills, experience, and knowledge of the industry I have been invited to judge at key Award shows in Australia and the USA numerous times, & have penned articles for various trade sites and journals, both here in Australia and New York.
My work has been awarded both nationally and internationally across multiple media channels and I have helped mentor my successors at both AWARD School & ADMA DMCS as a tutor for a number of years.
Just some of the core skills that I can offer:
Creative strategic direction, ideation/concept development & execution across media-neutral, multi-touchpoint channels • Art Direction & Copywriting • Agency creative quality control • I'm technically proficient and hands-on • Team leader & mentor • Establishing and maintaining client relationships • Pitch leading and presenting • Business and project management.
And by combining these skills - creative strategy, idea generation, art direction & design, copywriting, photography & finished art - and work history experience, I have the unique ability to take and handle a job from initial brief all the way through to print and/or online, and to streamline the process, I'm proficient with today's AI technology.
I'm disciplined, dedicated, and fast, and most importantly, I'm as reliable as the rest of your team.
Knowing that my simple thoughts can change lives, perception and behaviour prove that my currency is worth something to everyone I work with and for.
Please contact me at 0410144302 or email me at darrengmartin01@gmail.com
Visit http://www.linkedin.com/in/darrenmartin1 to get the whole picture.
AWARDS
2015 APMA AWARDS – 2 SILVER (TWE – Pepperjack Wines)
2013 APMA AWARDS - GOLD AWARD (Coke Big Prize Surprise Campaign)
2013 ADMA AWARDS – FINALIST – EFFECTIVENESS (Schick)
2013 APMA AWARDS – Promo & Activation – 1 SILVER 1 FINALIST (Schick)
2012 WUNDERMAN GLOBAL SIGI AWARDS – WINNER – Promo & Activation (Schick)
2011 ADMA AWARDS – BRONZE AWARD – FLAT MAIL (Volkswagen)
2011 ADMA AWARDS – FINALIST – DIMENSIONAL MAIL (Australian Blood Service)
2011 – Volkswagen Leather Letter DM piece published in DIRECTORY MAGAZINE Issue 19 – 2011
2011 AWARD AWARDS – FINALIST – SMALL FLAT MAIL (Telstra)
2010 ADMA AWARDS – BRONZE AWARD – SMALL FLAT MAIL (Telstra)
2010 ADMA AWARDS – BRONZE AWARD – PRINT (St. Laurence House)
2010 – Telstra Telegram DM piece published in DIRECTORY MAGAZINE Issue 16 – 2010
2010 – AUSTRALIA DAY COUNCIL OF NSW Living Australian Online Photography Competition – TOP 20 FINALIST and People’s Choice Winner.
2009 – Australia Post DM piece published in DIRECTORY MAGAZINE Issue 13 – 2009
2009 CAPLES AWARDS – FINALIST – DIMENSIONAL MAIL (Australia Post)
2009 NEW YORK FESTIVALS – SILVER WORLD MEDAL – INTEGRATED CAMPAIGNS (St. Vincent de Paul Society)
2008 CAPLES AWARDS – SILVER – INTEGRATED CAMPAIGNS (St. Vincent de Paul Society)
2008 CAPLES AWARDS – SILVER – DIGITAL MEDIA (Blackdog Institute)
2008 CAPLES AWARDS – FINALIST – AMBIENT/GUERILLA ADVERTISING (Surfrider Foundation)
2008 CAPLES AWARDS – FINALIST – INTEGRATED CAMPAIGNS (Surfrider Foundation)
2008 CAPLES AWARDS – FINALIST – DIMENSIONAL MAIL (Surfrider Foundation)
2008 CAPLES AWARDS – FINALIST – DIGITAL MEDIA (WWF- World Wildlife Fund)
2008 ADMA AWARDS – EFFECTIVENESS OF THE YEAR AWARD (St. Vincent de Paul Society)
2008 ADMA AWARDS – SILVER AWARD – EFFECTIVENESS – NOT FOR PROFIT (St. Vincent de Paul Society)
2008 ADMA AWARDS – BRONZE AWARD – INTEGRATED CAMPAIGNS (St. Vincent de Paul Society)
2008 ADMA AWARDS – BRONZE AWARD – ALTERNATIVE MEDIA (Surfrider Foundation)
2008 ADMA AWARDS – BRONZE AWARD – DIMENSIONAL MAIL (Surfrider Foundation)
2008 AWARD AWARDS – FINALIST – DIGITAL MEDIA (Blackdog Institute)
2008 – Surfrider Foundation, WWF & Black Dog Institute campaigns published in DIRECTORY MAGAZINE Issue 8 – 2008
2007 ADMA AWARDS – BRONZE AWARD – MISCELLANEOUS (Allianz – Hunter)
2006 CAPLES AWARDS – BRONZE AWARD – DIMENSIONAL MAIL (Mitsubishi Motors)
2006 ADMA AWARDS – BRONZE AWARD – EFFECTIVENESS – AUTOMOTIVE (Mitsubishi Motors)
2004 ADMA AWARDS – FINALIST – EFFECTIVENESS – CHARITY/FUNDRAISING
(Clean Up Australia Day)
2004 MADC AWARDS – FINALIST – Online Advertising – Banner CAMPAIGN (Visa)
2003 NEW YORK FESTIVALS – FINALIST – PRINT – ENVIRONMENTAL (Clean Up Australia)
2003 NEW YORK FESTIVALS – FINALIST – PROMOTION – CONSUMER PROMOTION (Men’s Gallery)
2003 CAPLES AWARDS – FINALIST – INTEGRATED CAMPAIGNS (RTA – Trucks)
2003 CAPLES AWARDS – FINALIST
INTEGRATED CAMPAIGNS (Telstra) – 2003 ADMA AWARDS – BRONZE AWARD
UNADDRESSED MAIL (REV Milk)
2003 ADMA AWARDS – FINALIST – BEST OF CLASS, ART DIRECTION (RTA – Trucks)
2003 MADC AWARDS – FINALIST – DIGITAL MEDIA – EMAIL (NISAD Schizophrenia Research)
2002 CAXTON AWARDS – FINALIST – TOPICAL/MISCELLANEOUS (Fitness First Health Clubs)
2002 CAPLES AWARDS – BRONZE AWARD – OUT OF HOME (Men’s Gallery)
2002 CAPLES AWARDS – SILVER AWARD – DIGITAL MEDIA – EMAIL (NISAD Schizophrenia Research)
2002 CAPLES AWARDS – BRONZE AWARD – DIGITAL MEDIA – EMAIL (NISAD Schizophrenia Research)
2002 CAPLES AWARDS – FINALIST – INTEGRATED CAMPAIGNS (NISAD Schizophrenia Research)
2002 ADMA AWARDS – FINALIST – MISCELLANEOUS (NISAD Schizophrenia Research)
2002 ADMA AWARDS – FINALIST – MISCELLANEOUS (Men’s Gallery)
2002 ADMA AWARDS – FINALIST – INTEGRATED CAMPAIGNS (NISAD Schizophrenia Research)
2002 ADMA AWARDS – FINALIST – DIRECT RESPONSE ADS (Fitness First Health Clubs)
2002 AGDA AWARDS – SILVER DISTINCTION – DIGITAL MEDIA – EMAIL (NISAD Schizophrenia Research)
2002 AGDA AWARDS – FINALIST – DIGITAL MEDIA – EMAIL (NISAD Schizophrenia Research)
2002 CBI AWARDS, EURO RSCG WORLD NETWORK – FINALIST – (Philips – 5 minutes of Fame Campaign Launch)
2001 CBI AWARDS, EURO RSCG WORLD NETWORK – 1st PLACE – (Orange Launch)
2000 ADMA AWARDS – SILVER AWARD – MISCELLANEOUS (Adultshop.com)
2000 ADMA AWARDS – SILVER AWARD – INTEGRATED CAMPAIGNS (Adultshop.com)
2000 ADMA AWARDS – BRONZE AWARD – DIRECT RESPONSE ADS (Top Jobs on the Net)
1999 CAPLES AWARDS – SILVER AWARD – CAMPAIGNS (Top Jobs on the Net)
1999 CAPLES AWARDS – FINALIST – DIRECT RESPONSE ADS (Top Jobs on the Net)
1985 KVB COLLEGE OF GRAPHIC DESIGN – WINNER – BEST FINISHED ARTIST (PASTE UP)