DIAGEO MALTS CATEGORY – DAN MURPHY’S

• PROBLEM
  When confronted by the countless brands and bottles when the consumer enters retailers establishments they sometimes don’t know what is the best choice for them, even if they are alcohol savvy. We needed to create a simple destination for the Whisky aficiando and Malt novices, and something that distinguished our Malt Whisky category from our competitors.
  SOLUTION
  The WHISKY BARREL – Where Malts come to life.
  By providing a simple and clear messaging platform, plus simple navigation through the use of regional areas, icons and graphics and techincal interactivity we created an easy and enjoyable journey for the discerning Malt drinker to take in all things Whisky.