PROBLEM
Over 60’s eyes are largely ignored by major fashion brands. Instead, ‘cool’ brands tend to focus on selling to the youth. Yet, it’s the over 60’s who are willing to spend large amounts of money on the right pair of glasses. As a result of being overlooked, over 60’s don’t feel confident enough to walk into OPSM and try on the latest designer brands.

SOLUTION
Let’s empower over sixties with value and service like no other eye care brand. By giving over 60’s the attention they deserve, they’ll have the confidence to try on some of the cooler, modern looks. We’ll formulate a new eyecare package that’s tailored at over 60’s, which offers them unmatched value when they purchase their frames and glasses at OPSM. We’ll remind over sixties of all the cool things their eyes have experienced over the years. They grew up during Woodstock, space travel, peace and war protests. So let’s use this to empower them with the confidence to wear designer brands. Let’s celebrate & reward the ‘eyes that have seen it all’.

RESULTS
Campaign is up and running, and it’s too early to post results just yet.